Project Overview
Interactive AR/VR experience for The Woolmark Company showcasing sustainable wool products through immersive digital storytelling and educational content. This project demonstrates the versatility and sustainability of wool through cutting-edge technology.
Key Features
- Immersive VR environment showcasing wool production processes
- AR product visualization and interaction
- Educational content about sustainable fashion
- Interactive product discovery and comparison tools
Technologies Used
- Unity 3D for VR/AR development
- Oculus SDK and ARCore/ARKit integration
- Custom shader development for realistic wool textures
- Cloud-based content management system
Impact
Enhanced brand engagement and education about sustainable wool products, reaching international audiences through immersive technology experiences.